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& nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] ANTA Sports Products Limited (02020.HK, hereinafter referred to as "Anta") survived the winter, and it seems, it might have come in the spring Lane looks strong. In early August, Anta released in 2014 semi-annual report, first half operating income was 4.12 billion yuan, an increase of 22.4% over last year; first half net profit of 802.8 million yuan, an increase of 28.3%; gross margin 45.1 %, over last year increased by 4 percentage points. This is Anta in the first half of 2011 made history the best score better results after another, then, Anta achieved the best results in history - 927 million yuan net profit. subsequently released semi-annual report, including Li Ning, special steps, 361 degrees, Pick, China trends, although each company are still trapped in the stock, but the whole, Anta best performance. "I am confident that next year we will not be worse than this year, because I know that the work we have done now, not just this thing." Chairman of the Board and CEO of ANTA Shizhong "First Financial Daily" Say. transition In the past more than two years, China sporting goods industry in deep difficulties, small businesses have been unable to resist the cold collapse of large enterprise restructuring difficult, Adidas is a rare winner in this round of the downlink, and its transformation Action began in 2009. 2013 ?? 2 25, Shizhong in their own micro-blog wrote, eyes closed money era is over. At this time, Anta is undergoing the most historically significant adjustments. Shizhong "First Financial Daily" admitted Anta reflect on "why others can not, we are not OK?" However, it is not a Anta latest action. Anta in 2012 revenue and net profit fell 14.4% and 21.5%, the outside world does not know, motion Shizhong transformation as early as two years ago has begun. That time Anta net profit of 1.551 billion yuan, seems the situation is excellent. But Shizhong realized retail transformation imperative. To this end, he even went to Belle specifically call E jordan shoes online sale xecutive Director and CEO Sheng Baijiao. "Our business model, business model sports brand, is the brand wholesale, to sell to dealers on the line, called rough-run, with a business model for decades, there is no innovation, then there's Problems will erupt. "Shizhong" First Financial Daily "said. Anta Shizhong to set up three to five years to complete the transformation of the target, a similar transformation, another well-known shoe Daphne took eight years. Anta Shizhong need to quickly become a market well-being of brand perception, operational excellence killer it once was, and now, re-examine the operational capabilities, also became Shizhong first work to be done. He cut starting from the dragnet store inspections, did not miss any opportunity to enter the store to view. Even in intermittent meeting, he also let your local dealer to arrange store inspections. Two years, he traveled more than 500 prefecture-level cities. problem very thoroughly exposed, in the past, Anta more attention to the number of stores, peaked at 8075. Dealer expansion spree also received great support Anta, new store opened - Anta shipments - owed money, ad infinitum. "In the past we seek is the number, it is the pursuit of quality. Effective shop is the most important, invalid store unimportant." Shizhong on the "First Financial Daily" analysis, do quality, depending on growth in same store, depending on profitability, depends on sales ratio, depending on accounts receivable. 2012, Anta formally proposed by the "brand wholesale" to "brand retail", Shizhong view clear, "the quality of the store, including the location, size, interior decoration, is more important than the number of stores," target is also very clear, "Adjusting the shop, to enhance store efficiency and enhance profitability." Specifically, ANTA will streamline distribution infrastructure, eliminating the sales regions, more flat organizational structure, can closely monitor the dealer's sales performance as well as in-store inventory levels. In addition, category management is based on t jordans on sale online he original category, such as shoes, clothing as classification criteria, now change to become different projects, such as running programs, basketball, comprehensive training programs and so on. strong push landing ERP systems, to promote real-time data collection in order for dealers to provide accurate ordering instructions. Shizhong said, Anta in most stores nationwide implementation of the ERP coverage will be extended to four orders of the original "4 + 2" mode, and is striving to achieve a single store orders. "Can do every store sales data analysis, make up a single, monitor etc. hop single." Control the discount rate, with a view to strengthening the dealer's competitiveness and profitability over the long term; to optimize the flexibility and efficiency of the replenishment, to meet market demand and seasonal product differentiation, the main push of the product. and increase investment in product development, "R & D costs accounted for 1.1% from a few cost of sales ratio increased to 4.4 per cent a few." As of June 30, six months, Anta in R & D It has invested 095 million yuan. "Gross margin increased, a large part of the contribution from new products, in general, is the difference." semi-annual report, ANTA in the past more than two years, a total of 1,000 stores turned off, the current total number of stores to 7,701 by the end, Anta its number of stores each section plans to open up to 9400, least open to 9150. For Shizhong, the management of the border is that the proportion of store losses can not exceed 10%. "Sporting goods industry or, in other industries or, within 20% loss shops are good." Shizhong "First Financial Daily" said, Anta in the case of the worst, the loss ratio is higher than 20% shop. "Why Anta be the first to recover, others can not? Why do Anta obtained, others can not?" Shizhong answer his own question, "should first look at your business base," he says, why are not afraid of Anta change, for three reasons, "First, the financial health of the enterprise; Second, inventory burden is not great;. Third, jordans for sale the vast majority of dealers are profitable" The second is the management capacity. "Chinese enterprises real core of the problem is management." In Shizhong opinion, management is reflected in the enterprise is in a good industry, and how performance, the business model is feasible, the team is not good enough. The third is the pursuit of sustainable growth or short-term benefits. Obviously, Anta in this round of consolidation process, the focus is to adjust the business fundamentals, such adjustments, aimed at the future for a long period of time, companies will not market volatility and before faltering. Location All the maneuvers changes derived from the Shizhong "Believe." He believes that the mass market in China do, Anta have a chance. data show that in the US market, sales of one hundred million pairs of shoes a year, Nike, Adidas sold 20 million pairs of shoes, contrast, recreational sports brand SKECHERS, able to sell 60 million pairs of shoes. struggling to compete compared with Nike, Adidas, Skechers another way, the day will undoubtedly be much better. "Brand fear is blind to follow suit, did not adhere to their own position." Shizhong on the "First Financial Daily" analysis. He thinks Anta Jedi, derived always know who he is, and always know what to sell to consumers, always know to whom propaganda, that is to solve the product positioning, consumer positioning, brand positioning matching problem. "expensive to do something good, cheap to do something good, cheap and good things not to do." Ding Shizhong believes Anta do is "cheap and good" product, "which is our core competence force. " "If someone else's business model to move over to succeed, it would be too easy." ANTA Shizhong insist their own product models, such as retention of its own plants, make plants started from early Anta, Anta plant is a competitive advantage - enables fast fill orders and help contribute to profits. OEM Nike and Adidas to survive, there is no way to learn Anta, Adidas, Nike school, "I like them will be ruined." As a mass brand, Anta Cheap foamposites for sale do is to control the entire value chain, which means precise cost control. For example, last year's prices down more than doubled, Anta do not panic, because the previous year had been good buying decisions in advance. brand positioning in a second-tier cities, or three or four lines of consumer marketing, in Shizhong it seems, it is a false proposition, the key is whether to seize their own targeted consumer groups. "Demand for high-end second-tier must be more of the same, also the largest mass consumer." Shizhong consumers often move the car to observe, that the above, more than half of the people either can not afford Anta shoes, Anta shoes that expensive either, in a national perspective, this figure is at least 650 million. so that every Chinese person buy one, we are able to sell 1.3 billion of products, this kind of rhetoric, the business community in China has been seen as crazy, unrealistic. Shizhong trying to use a more rational way to think, "1.3 billion people, 13 people each to buy a pair of it?" Ding Shizhong that "you do not look at how to do the Nike, Nike made its market, I do my market, it does not possible take-all. "He was convinced that the real market space in China," I want to sell the most public of consumers 100 million pairs of shoes. " In China, entrepreneurs are collectively caught fleeing the cycle among Industry, Shizhong stick to their original intention: "I just do clothing, I was selling shoes; I will always put my shoes do know, the clothing good; always clear to whom the shoes, the clothing sell it; I want to think about how to bring the greatest benefit for my customers, it is I want to insist " Shizhong entrepreneurs do PE, VC critical of earlier he told a Chinese media interview has revealed he hopes to become Formosa Wang-type figure. This people can not help think of a few years ago, an old rival Anta, Li Ning, the company's founder and former Chinese gymnastics champion Li Ning, when the media talk about this topic entrepreneur, Li Ning said he, "is not the entrepreneur important, is not the only cheap foamposites for sale important player. " Shizhong no identity or the identity of anxiety, he believed throughout his entrepreneurship, especially industrialist identity, has been, and will continue to bring about change, "Nike and Adidas are in possession of half of the world's major markets in China, their market share lower than global, because we defend the Chinese brand established position in the Chinese market. "he told reporters. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoe & nbsp; clothing and shoes information.)In addition to the black powder color that was revealed yesterday, , the sneaker photographer, released another detailed picture of the gray YEEZY BOOST 350 V2 on Instagram @kaiweikaiwei. Compared to the first generation Kanye West in YEEZY BOOST design, 350 V2 strengthen the shoe body lines, the color with the first year of "Turtle Dove" is similar to the Primenkit upper texture, dark grey stripes with sideways to increase the visual sense of hierarchy, and "SPLY-350" is a symbol of identity, finally carrying "luminous" the topic of increasing street. However, information on the sale of the new colors has yet to be announced. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! Sexy and unassuming you may have overlooked why do the boys have no resistance to girls wearing AJ? - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running shoes designer Eske Schiralli customized Nike Strap Dart shoes Nike, Air, Max, Zero, new color design, Ultramarine commented on last article: Designer Eske Schiralli custom Nike "Strap Dart" shoes section next: Nike Air Max Zero new color design, Ultramarine muskmelon new boots Jordan Brand recently a jordan 3 katrina 2018 nnounced a new color design of 1.5 Jordan Melo; the shoe body with black as the main theme, and fight with the shoe sole white dotted, little of course not the name and Carmelo of Anthony were significantly Akira trapeze signs on both sides of the imperial status. The earlier Canadian rapper Drake to its October s Very Own "brand and create a variety of special edition shoes although quite brisk, but only Drake I use it make us feel disappointed, but this time the shoes will be sold to the public, on the date of February 1st, interested friends may wish to pay more attention to. source: HYPEBEAST simple and not simple / Strange Matter 2014 spring and summer series tiger lovers /ASICS 2014, "Lovers &, Haters" Valentine's Day series comments on last article: "simple and not simple / Strange Matter 2014 spring / summer series" next: Tiger lover /ASICS 2014, "Lovers &, Haters" Valentine's Day seriesEarlier this pair of low subsection All Court 3 has been exposed, and blue was the color with exposure models, and now the same pair of beige Blazer in front of people, shoes with striped cloth (not sure cowboy Department or canvas) upper material composed of internal and ankle brown leather wrapping presents at all, further adds more wearing comfort. NSW white cloth to sew have marked two shoes, which is also the overall tone is very white integration. However, the lack of the most interesting is the corner of the bottom edge of the green "label", read the previous version of the Blazer All Court will accordingly change the "Label" color depending on the color of shoes. Like it, can be purchased through Sneakers76 online shop. Source: Sneakers76 & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp;Eternal classic Jordan Spizike red black color matching 2013-12-08 22:17:16 2012 was born in Jordan Brand new hybrid shoes Son of Mars, but with the same DNA classic front Jordan Spizike will not withdraw from everyone's eyes, but with a new color again debut. Many of the classic color have appeared in Jordan Spizike, such as white cement, True Blue and so on, it is not the first year but has become a pure red version of classic formal confirmation will be commercially available, to create red suede shoes and black collocation details with ban people recall pure red version of the Air Jordan V anger the bull in the suit. Nike Free Flyknit new color release 2015-07-23 14:31:45 Nike for its popular shoes Free Flyknit launched a new color, the designers use black purple blue rendering of the shoe body, followed by Swoosh with water blue dotted, create a vibrant atmosphere for the last 5 to Free bottom show signs, ensure perfect shoes comfort of. It is reported that the shoes will soon fully available for sale item for 599459-003, interested friends may wish to continue to look at. local time April 17, 2016, Paris, France, the local organized five thousand meters of color running, Eiffel Tower, the next thirty thousand runners Carnival thousands of people covered with a variety of colors of paint in the famous French landmark building before leaving its own shadow. France color running does not pay attention to running speed, but with "color, fun and happiness" as the theme of every one kilometer will be a volunteer to the participants sprinkled with paint. The runners are as cheerful as a larkDon't forget the cosplayrunningHappy run France does not pay attention to the color run running speed, but to "color, taste and happiness" as the theme of A good is that you don't see the abuse of color run performance Madden bromance full many students studying in Paris Chinese are also involved. Source: cool runningSouth Korean fashion brand Juun.J recently in Paris men's week on the show floor, striking is exposed and well-known sports brand adidas jointly build the 2015 spring and summer series of joint cooperation. The fan can be described as an old shoe design era classic and contemporary avant-garde fashion the perfect combination of design with a classic Superstar for the design blueprint, color rendering minimalist, launched in white and black, leather to create shoes were high with the help of models and models to help low and meticulous car stitching and Velcro implement full text. This time the shoe will be on sale around February next year, interested friends may pay more attention.The pain of Hurricane Katrina seems to have not healed yet, and it took 1833 lives. The day before the network exposed a pair of Jordan Brand to create a double tragedy Memorial version of Air Jordan 1 High, and the designers use dark gold rendering whole, red represents the relentless hurricane, black and gold is a metaphor of New Orleans saints team won the championship, to the world that the hurricane has not destroyed the city. Did not take away their love for sports! The shoes only exposed two spy photos, yet no specific information on exposed, interested friends may wish to continue to focus on our follow-up reports.This year, Air Jordan 12 will continue, this blue suede color is also officially released today! The shoes are made of royal blue suede material, through the body of shoes, white embellishment details, unique texture effect, the overall rendering of the dazzling effect of people can not be avoided, fully demonstrated its extraordinary temperament, presumably on the foot will be able to harvest a hundred percent back rate. At present, the shoes are now on sale, the selling price of 1399 yuan, like friends may wish to pay attention to.adidas Originals NMD a variety of color and changing style makes people increasingly high expectations for it. The day before, the brand and the popular color shoes launched a new design, called "Vapour Grey", although translated into Chinese called "steam ash", but one of the most popular earth color: beige, except Boost in the bottom, stable color and rubber outsole are use the Primeknit color knitting uppers, sign "three bar" logo, showing exquisite elegant, stylish atmosphere. This pair of shoes is the most characteristic, its stable color printed on the front part of the French "La Marque Aux 3 Bandes", translated as "one to three bars as a symbol of the brand", it is the finishing touch to make shoes. It is reported that this pair of Adidas Originals NMD "Vapour Grey" will be released next month. -- -- -- -- -- -- extending reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! this is one of the most attractive Hairstyles for girls! Zhou Bichang can do more to get involved in the marathon jerseys match! Sexy and unassuming you may have overlooked 〉 Atlanta street name Epitome Saucony last year for classic Shadow 5000 build a double named "Righteous One" joint color, its inspiration from the local landmark "Big Fish", the use of high-grade pigskin suede leather making shoes with leather scales and the use of green and golden lake, the details are still impressive. Epitome recently invited to custom designer Jake Danklefs shoes for this pair of shoes is a whimsical remodeling, the shoe body grafted to adidas white UltraBOOST on the bottom, and restore the original design into the golden ink, picture is very harmonious. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! Sexy and unassuming you may have overlooked - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running shoes from the British fashion name, Flatspot released two Dylan Rieder HUF Slip-On shoes, Nike brings Nike SFAF-1 (Special Field Air Forces) in winter commented on last article: "from the British fashion name," Flatspot released two Dylan Rieder HUF Slip-On shoes next: Nike in winter bring "Nike SFAF-1" (Special Field Air Forces) 〉